Tuesday, September 29, 2009
Get Ready, Get Set, It's...+J
Coming soon to a Uniqlo store near you, it's +J, the much-awaited minimalist collection designed by Jil Sander. Although you won't see the Jil Sander name on the clothes, you will see a +J on a simple white label that compliments Sander’s trademark minimalist lines, dark colors and streamlined cuts. Uniqlo's collaboration with Sander has resulted in about 100 pieces for the women’s wear collection and about 40 for the men’s wear collection, with prices starting from 2,900 yen for a T-shirt up to 22,000 yen for coats and cashmere knits. Sander has designed the women's and men's collections similarly, with variations on military-inspired jackets and coats, black and gray sweaters, white cotton shirts and dark indigo jeans. The J+ collection will be prominently displayed near the entrance of all Uniqlo stores and will be hung on wooden clothes hangers that bear the +J logo, to differentiate the line from other Uniqlo products. The collection is accompanied by a special black-and-white advertising campaign and catalogue shot by David Sims. Uniqlo is hoping the success of the J+ collection will result in to success internationally.