Coming 15 December 2009 to an H&M store near you; Ginza, Harajuku, and Shibuya, will be H&M's newest designer collaborator Sonia Rykiel, who will design a lingerie line for the Swiss-based fast-fashion company. Rykiel’s designs have become known for their exuberant, coquettish style with trademarks including colorful stripes, an abundance of black and knitwear which should translate to very feminine and playful lingerie.
Sonia Rykiel is the latest in a long line of designer collaborations for H&M, which have included Stella McCartney, Karl Lagerfeld, Rei Kawakubo of Comme des Garçons, Viktor & Rolf and Matthew Williamson. In June, the Swedish firm unveiled a deal with shoemaker Jimmy Choo to design a one-off collection of shoes, bags and ready-to-wear. It goes on sale in Japan 14 November.