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Monday, September 7, 2009

Tokyo Girl's Collection

In it's 9th season, this past Saturday's Tokyo Girl's Collection at Yoyogi Stadium in Harajuku drew 23,100 attendees. This collection's theme was “The Hunting”, a recession-friendly message that suggests hunting the object of one’s desire (as opposed mass-consumerism). Over the years TGC has grown from an event that showcases popular fashion brands to a platform for launching new brands in Japan - now the event is becoming a brand in its own right. The most recent edition was as much about promoting new TGC collaboration items as it was about setting new fashion trends for the season. With an audience of girls and woman from all over Japan, brands domestic and international all want to be a part of TGC as they influence what is going to be worn, not on the catwalk but on the street.

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