Friday, October 23, 2009
Asics Does New York
Yesterday, the Japan-based Asics opened their first US Flagship store in New York. the 1,100 sqf unit is located at 51 West 42nd Street, across from Bryant Park, in a a the former New Balance store. The store will carry Asics footwear, apparel and accessories for men and women. Asics also unveiled it's proprietary Foot ID system, which performs a 3-D scan of a customer’s foot and obtains a gait analysis to help shoppers choose the right shoe. This is the 4th store worldwide for Asics, with the 3 others in London and 2 in Tokyo, with more in planning for the US and Europe as soon as possible. Expanding in the US and Europe will allow Asics to make up for sluggish sales in Japan and China and expand it's growth in their apparel line which makes up only 105 of sales in the US as opposed to 40% in Japan.