Burberry is Looking Ahead to High Profits in Japan
After establishing Burberry Japan K.K. earlier this year, Burberry expects to increase operating profits by around 6.5 million yen by March 2010. Burberry renegotiated and drew up a new agreement with its current licensees Sanyo Shokai Ltd. and Mitsui & Co. Ltd., with the new deal giving higher royalty payments and fewer years on the license. Burberry's agreement will now expire in June 2015 rather than 2020.