After establishing Burberry Japan K.K. earlier this year, Burberry expects to increase operating profits by around 6.5 million yen by March 2010. Burberry renegotiated and drew up a new agreement with its current licensees Sanyo Shokai Ltd. and Mitsui & Co. Ltd., with the new deal giving higher royalty payments and fewer years on the license. Burberry's agreement will now expire in June 2015 rather than 2020.
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