Tuesday, July 6, 2010
As fashion companies see and realize the value of the web more will embrace ecommerce, social media, mobile and digital strategies and learn how to incorporate them in their retail and marketing strategies. For example Bottega Veneta realized the web was crucial when its site’s global traffic surpassed the number of people actually coming into its physical stores.
Once Bottega Veneta launches their Japan ecommerce site they will soon after launch their mobile site. Which is a good thing as 113.025 million people or 85% of Japan's population are currently connected via their mobile phones * - the marketing and sales implications are endless.
* Data CNET Japan News