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Tuesday, July 27, 2010

Days of the Week Bras

Although an essential part of every woman’s wardrobe the bra in Japan has always been treated as a garment that is worn and not seen, understandably that is why not so much creativity has been put into its appearance - until now. Now, Japanese designer Une Nana Cool wants to add a splash of color to this otherwise boring but essential garment for Japanese women. Une Nana Cool, a subsidiary of Wacoal, has launched their latest line for this fall called happily enough "Fun Week". This series of bras is in seven colors, one for each day of the week. They are wireless and come in only three sizes and are made with a single panel of stretch polyester in the front with gel padding that adjusts to the changing sizes of women. The line sells for a very inexpensive 105 to 210 yen can be customized with a variety of different application patches such as rabbits, birds, monkeys, and squirrels. Une Nana Cool currently has 37 stores in Japan and an additional 20 throughout Asia.

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