Principessa-Couture

Finding new online shops is a hobby of mine and when I recently was introduced to this exciting online shop I just had to share it with you.  Online shop Principessa-Couture, which first launched in June 2009, has already expanded their online operations and launched their Japan site this past February. With additional features, categories and an easier shopping experience they are steadily expanding thanks to stylish-merchandising and a loyal customer base. Principessa-Couture, which started from two Singaporean sisters’(Gladys and Shirley) love of travel-shopping and then blogging about their finds has sprung into a web-popular online shop selling affordable casual wear and limited collections of elegant and classic handpicked pieces. The product lines range from the obvious “The Jeans Collection”, and “Special Day Dresses”, to “Qipao” and a variety of accessories as well as lines of RTW and ACC that were available before their launch in Japan. Speaking with Gladys Toh, one of the two sisters that make up Principessa-Couture, she said “what makes our business successful is word of mouth. We have many loyal customers who have been with us since the beginning when we were just a blog-shop. And in turn these customers have brought us new and loyal customers”. It doesn’t hurt either that Gladys’ own sense of elegant-style helps drives the merchandising and buying. What’s next for Principessa-Couture? Working with designers in New York, and Singapore, plans are on the way to create their own in-house brand for dresses and accessories as well the addition of Japanese and Chinese language options to their web site. Gladys adds, “There is a lot of work required for our dreams to come true”. And it does seem their dream of having the most spacious, most fabulous, adorable and loveable clothes all, in one walk in closet has come true and it can be found at Principessa-Couture.