Forever 21: How Did They Get that Prime Location?

Forever 21’s Japan expansion is taking retail too the next level.

With HMV closing, Forever 21 will take over their much sought after Shibuya location. Located next to Shibuya Seibu and across from the Loft and the Shibuya Coach flagship store this Forever 21 store will be their largest retail space to date. With 4,000 sqm of floor space the Forever 21 will be six floors and Forever 21's fifth location in Japan. The new Forever 21 store will open in January after renovations are complete. On opening day expect a long queue, fantastic opening-day sale numbers and hopefully a great giveaway item.