Levi's Vintage Opens Today

Levi’s will open their new Levi’s Vintage Clothing store in Aoyama today. The new, first-of-its kind concept store at 1,614 sqf will carry a mixture of vintage and new replica apparel including jeans, sweatshirts, coordinates, and even some non-Levi’s apparel. The new replica jeans will be copied after eight original models of Levi’s 501 jeans ranging from 1890 to 1966 and will sell at a price of 29,925 yen.

With the economy in Japan still slowly recovering, Levi’s will try to reposition themselves in the premium denim market, surely a challenge as the premium denim market is not doing well and is already very crowded.

Data Levi's XX