In a move to distinguish themselves from their competitors, Rakuten Auction Inc. has signed a first-of-its kind anti-counterfeit agreement with Louis Vuitton Malletier SA. Among the top ten global Internet companies with 65 million users, Rakuten with LV’s expertise in fighting counterfeits will introduce systems to alert consumers against fakes, track sellers and strengthen its systems of eliminating fake Louis Vuitton products and ensure a safer shopping experience online.
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