Friday, September 3, 2010
On Wednesday 22 September Sogo & Seibu Co. will be the third department store chain in Japan to have a fast-fashion brand when Zara begins operations inside Seibu’s Yokohama department store. Zara will have about 750sqm of floor space and be one of the largest stores inside a department store. With the opening of Zara inside the Yokohama Seibu, Sogo & Seibu hope to recapture lost customers and sales as well as improve efficiency and return to relevancy in the retail market.
With Forever 21’s success in Ginza Matsuzakaya and Uniqlo in Takeshimaya, do you think the trend of fast-fashion brands opening in department stores will continue?