bebe, the edgy women’s brand with a sexy and stylish assertive attitude is coming to Japan. This past summer the US-based bebe was actively searching for a CEO and according to my network hired one – at the moment he will remain nameless.
bebe is know for using edgy, high-impact, visuals in print, outdoor, in-store and direct mail, communicating a playful and evocative imagery of the bebe lifestyle; hip, sophisticated, body-conscious fashion. With 213 worldwide can bebe find success in Japan’s highly-competitive and saturated fashion market?
Speaking with several sources in the industry they feel bebe’s merchandising, price-point and branding have a high potential of success in Japan especially behind the leadership on their new Japan CEO.
How do you think bebe will do in Japan? Expect to see their first store in Japan within the next one year and they you can see for yourself.