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Wednesday, December 15, 2010

Bulova Japan

Continuing their strategy of overseas expansion, US-based Bulova Corp, has established their subsidiary in Japan aptly named Bulova Japan Limited.

With the launch of Bulova Japan in November came the introduction of Bulova’s premium watch brand Bulova Accutron. Bulova Japan will offer 5 collections of 45 mechanical watches starting from 80,000 to 190,000 yen. Given the price-point Bulova will not go unnoticed by Japan’s consumers though will still have a difficult time competing with the likes of Rolex, Cartier, Chaumet, Tag Heuer, and many more..

Bulova Japan is the sixth subsidiary set up outside of Japan for Bulova and is sold at major department stores and specialty watch retailers.

Information Bulova Corp & Bulova Japan Limited

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