For the fourth month in a row and the ninth month this year same-store-sales at Fast Retailing`s Uniqlo brand have dropped. November same-store-sales dropped a significant 14.5%, with customers decreasing 7% and sales per customer down 8.1%.
Fast Retailing held a special four-day sales campaign celebrating Uniqlo`s 61st anniversary and during this promotional campaign sales dropped 4.48%.
Is Japan getting tired of Uniqlo? Or are there too many Uniqlo stores (over 800) to actually sustain positive sales month-to-month. Maybe it is time for Fast Retailing to consider the Law of Diminishing Returns.
Data Fast Retailing Corporation