As part of their strategy to expand overseas Kansai-based Asics Corp. will open their first store in Holland by the end of this year. At 550sqm, the Asics store will be the largest sport shoe store so far and the third overseas flagship after London and New York. Selling running shoes and apparel the store will be located in Amsterdam and will be positioned as part of their global strategy to be where major marathons are held. Following the Amsterdam store Asics will open up flagships France, Germany and Spain, each with their own uniqueness centered on the local running culture.
Information Asics Corp.