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Monday, August 8, 2011

Aoyama Trading Comany's Big Plans for China

Expanding their presence in China and becoming first in the market among their competitors Aoyama Trading Co. (the company bringing you American Eagle Outfitters) is planning on expanding from their current 3 stores by opening an additional 100 new stores in China by 2017. If this proves to be as lucrative as Aoyama forecasts – about 5 billion yen - they will also add another new 20 stores a year moving forward.

The new Aoyama stores in China will be mostly located in shopping malls and be about 100 sqm in total retail sales space with suits priced similar to Japan, selling from 24,000 yen to 78,000 yen.

Fun Fact: Aoyama Trading Co. is the first of Japan's men’s retailers to enter the China market

Information Aoyama Trading Co. & Nikkei

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