Even before Inditex opened the first store of their Bershka brand in Shibuya this past April, they were already busy planning their next store, and the next one after that, and the next one…you get the idea.
Inditex, parent company of Zara is the largest global apparel manufacturer and retailer. After the huge success in Japan that is Zara they set their sights on Bershka, opening the Shibuya flagship store followed by Aeon Mall in Koshigaya, Saitama the same month and then Funabashi, Chiba this past June. Next month they will open their Bershka brand in Fukuoka and this store will be 330sqm spread out over one floor. Following the Bershka Fukuoka store opening, Inditex will open their next store in spring 2012 in the new Odaiba complex managed by Mitsui where they will be in the friendly company of Forever 21, H&M and the first Old Navy store in Japan brought to you by the GAP.
Inditex has a huge sales success in Zara Japan, do you think Bershka can match and even exceed Zara’s success?