Friday, August 12, 2011
H&M's Ambitious Plans for Japan
With stores currently in Shibuya, Haraujuku, Ginza and more, H&M will open their next stores in Fukuoka, Osaka and Fujisawa by the end of this year. Moving forward H&M will focus their store openings in suburban shopping malls and the ever competitive train stations as well as their traditional geographic target of urban shopping locations with a focus on the Kansai area.
Since H&M entered Japan three years ago their retail doors as their sales have steadily grown. For the fiscal year ending 2010 H&M posted 21.5 billion yen in sales.
H&M was established in 1948 by Erlin Persson in Sweden.
Fun Fact: At the time H&M was established it only sold women’s RTW and was named only “Hennes” which is Swedish for “Hers”.
Information Hennes & Mauritz AB & Nikkei