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Monday, August 1, 2011

Hands Be

Tokyu Hands is betting their smaller retail stores will be a strong strategy moving forward, so much so they are investing 5 billion yen to increase their number of smaller retail stores by three times by the spring of 2014.
Hands Be, as the smaller retails stores are known by currently have a retail space as large as 450 sqm and as small as 100 sqm and sell mainly beauty supplies including cosmetics, make-up and skin care products. With the new investment of 5 billion yen Tokyo Hands plans on increasing the retail space in the new stores to 600 sqm up to 1,000 sqm.

Tokyo Hands is forecasting a 15% increase in sales (from 2010) of 87 billion yen for fiscal year 2013.

Do you think Tokyo Hands’ strategy of increasing their Hands Be store will be a success?

Information Tokyo Hands Inc. & Nikkei

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