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Friday, August 5, 2011

Levi's Made in Japan

Taking advantage of the famous and high quality denim industry in Okayama, Levi Strauss will open a design office in Japan. This new Tokyo design office will open as early as the end of this year and will design jeans for the mid-to-high end jean market with prices starting at 10,000 yen.

The Levi Strauss Japan design office will be responsible for designing jeans based off current fashion trends in Japan and using Japanese denim and will not only be sold in Japan but also in the rest of the Asia markets.

As Levi's strategy, distribution and prices have had little to no consistency or direction do you think this new Tokyo design office will help Levi's in Japan?

Information Levis Strauss & Co. and Nikkei


  1. I can't believe they haven't done that years ago. It seems such an obvious move.

  2. Thank you for your comment. I agree, this is something Levi's should have done long ago. I hope it is not too late. Timothy