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Tuesday, August 23, 2011

Marunouchi, Madison Avenue and the LLQ

After a successful partnership with Madison Avenue BID in New York, the commercial district of Tokyo’s Marunouchi has fashioned a new collaboration with the London Luxury Quarter.

Marunouchi believes the credibility of partnering with Savile Row and Bond Street will improve its notoriety abroad and attract more tourists at home.

The details of the partnership are ongoing and will center around collaborative advertising and branding as well as the use potential use of a point card to be used between all three locations; Marunouchi, Madison Avenue and LLQ.

Fun Fact: The meaning of Marunouchi 丸の内 is inner circle which derives from its location within the Imperial Palace’s outer moat.

Information Nikkei

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