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Tuesday, August 16, 2011

Onitsuka Tiger Pounces on Asia

Kobe-based Asics Corp. is expanding their Onitsuka Tiger brand into Asia with an aggressive push aimed at increasing its geographic market share and sales – up to 31 billion yen by 2015.

Currently with over 150 retails doors in China located in first-tier cities like Shanghai and Beijing, Asics plans on opening up stores in second and third tier cities throughout China.

Beyond China Asics plans on selling their merchandise including shoes and apparel in South East Asia including Thailand, Singapore and Malaysia, all by 2012.

In 2010 Asics reported 224.4 billion yen in revenue with 17.6 billion yen in operating income and 8.3 billion yen in net income.

Fun Fact: The Onitsuka Tiger brand is named after the founder of Asics, Kihachiro Onitsuka.

Information Asics Corp & Nikkei

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