Fast-fashion apparel company Shimamura Co. will open their newest store next month in Nagoya. The 666sqm store is keeping with their strategy of opening newer, smaller stores in urban locations throughout Japan. The new Nagoya store will carry about 70% of the merchandise the general Shimamura stores carry including women’s RTW, ACC and shoes we as well men’s and women’s undergarments.
There are currently 1200 Shimamura stores in Japan with less than 200 in urban locations. Shimamura plans on doubling the number of retail doors in urban locations while increasing their total number of stores to 2,000.
With the new smaller (up to 60% smaller) Shimamura stores located in urban centers and with a higher average SRP, Shimamura is forecasting sales of 300 million yen for the new Nagoya store as well as the new stores of similar size.