As Fast Retailing expands its franchise Uniqlo brand it is also becoming more innovative – so much in fact they have launched a new line; Uniqlo Innovation Project or IPJ.
The new line which launched in September is a collection of high-performance apparel designed by fashion director Nicola Formichetti. Merchandise will include parkas with oversized pockets, jackets which can be unzipped or ripped open as well as their heat-keeping, antibacterial t-shirts with UV-jamming, that are also windproof, breathable, water resistant, stretchy and dry. That is a lot of functions for one product line.
Viewing the collection one cannot help but see some influences from Jil Sander and her + J collections.
Information Fast Retailing Co. & WWD