Muji's New Sales Channels

As sales at home decrease Muji like other retailers is looking for new retail channels for growth.

Following the lead of Fast Retailing, Muji will open new and smaller retail stores in airports and train stations.  The new Muji eki-shops will have about 150sqm of retail space and sell everyday items that can be purchased by consumers quickly and on the go.

Muji plans on opening 17 new eki-shops by the end of 2014 and forecasts sales up to 200 million yen per store.

Currently Muji has 5 stores in airports throughout Japan and will open new airport-shops by the end of this year in Haneda and Chitose airports.

Will these new retail channels help Muji achieve their forecasted group sales of 200 billion yen by the end of 2014?

Information Ryohin Keikaku Co. & Nikkei