H&M Nagoya

Currently with 15 stores in Japan and plans double that number, Hennes & Mauritz will open their 16th in Nagoya in April.

The new Nagoya H&M will open in Matsuzakaya Nagoya on Saturday 21 April and cover a huge 3,200 sqm spread out over two floors and will sell men's, women's and children's merchandise.

Matsuzakaya, no stranger to fast-fashion brands currently has Forever 21 as a tenant in their Ginza department store as well as the popular brand Free Shop.

With Forever 21 performing well in Ginza; driving customers and sales why is Matsuzakaya turning to H&M as a new tenant?

Information J. Front Retailing