As domestic apparel manufacturers and retailers are experiencing slow sales here in Japan, they are doing what Japanese companies have been doing successfully for decades - exporting. The exporting is growing beyond China as apparel manufacturers and retailers see hope in the economic malaise of the U.S./North America and Europe.
Hedging on both continents economy's improving Onward Kashiyama will expand its ICB line first to New York by the end of this year and then to Europe in 2013.
ICB which has previously been distributed and sold in the US and Europe in the past will make a bigger splash for its comeback. This time Onward Kashiyama will set up a New York office and studio to support ICB as well as collaborate with emerging U.S. fashion talent in order to localize ICB merchandise selection for the U.S.
Onward Kashiyama also has plans to position ICB as a premium brand in the U.S. and Europe with prices to be set 20-30% higher than they are in Japan.
Do you feel Onward Kashiyama can translate the success of ICB from Japan to the U.S. and Europe?
Information Onward Kashiyama