At WearEurope 2012 Tokyo Fashion Daily had the opportunity to meet many talented and creative designers and to view their wears. One of these designers hailing from London, England is Simeon Farrar and this is what he had to say.
TFD. How many times have you been to Japan?
SF. Three times including each time in Tokyo, once in Kyoto for holiday, and this time I visited Nagoya for three days for a promotion at Villa Rouge.
TFD. What are your thoughts on Japan's fashion scene,
SF. I am very interested in it, which says a lot, as I am not the type of person to be interested in fashion scenes. Whenever I visit Japan I become interested. London is becoming more like NY and lots of countries are just following each other's trends whereas Japan is more pluarlilisrtic and individual.
TFD. How is the fashion scene in London compared to Japan?
SF. Japan is definitely more creative especially in terms of men's. Men's wear gets much more priority and space in Japan. Japan gives more importance to men's wear.
TFS. How many doors do you currently have in Japan?
SF. Almost fifteen including Hokkaido, Osaka, Nagoya, with most of them in Tokyo.
TFD. What are your plans for expansion?
SF. To expand more. It is a rewarding market to do business in, not just financially but in terms of I like doing business here.
TFD. In terms of expansion what are your plans?
SFD. I do not want distribution here as I have in other countries, as I like personally taking care of my business in Japan. I am very protective of my relationships in Japan and loyal to my buyers who first bought from me eight years ago at London Fashion Week. One of the buyers (from Villa Rouge) has bought from every season and never missed one in sixteen seasons.
TFD. What do you think about artist collaborations in Japanese fashion?
SF. Japan has a very unique culture which is exclusive to Japan which in turn gives Japan an edge over other markets when it comes to artistic collaborations in fashion?
TFD. Is there a particular style you have seen in Japan that you like?
SF. The style of pularlism. The style of no style.
TFD. Any parting words for Japan and your customers here?
SF. I guess thank you. Thank you for the good times and long may they continue.
You can see and meet Simeon Farrar this Saturday 31 March from 2pm until 6pm at Johnbull Private Labo Harajuku.
To find the closest store near you to buy Simeon's wears please visit here.
You can also visit Villa Rouge in Nagoya at
〒460-0008 愛知県名古屋市中区栄5-18-30 1F