Los Angeles-based American Apparel is going where Facebook has yet to go – mobile.
American Apparel will launch a new mobile store serving the Japan market. The mobile store located at mobile.americanapparel.co.jp, will be American Apparel's first venture into the mobile e-commerce space. Japan was chosen for the launch as its customers are among the most attuned to the potential of mobile shopping.
"Mobile marketing is more important in Japan than in any other region. It was clear that this would be a great new way to serve our Japanese customers in a way that they've come to expect from other retailers," said Dov Charney, founder and CEO of American Apparel.
The mobile store policies will mirror the web store policies in much like the regional web store, customers will be able to pay via COD, as well the mobile store and regional web store will possess matching inventories, which will be updated concurrently as transactions take place. The mobile store will also be accessible through a user's mobile web browser rather than through an application, a common requirement amongst Japanese retailers and customers will be automatically trafficked to the mobile site if they access the web store from their mobile phone.
How many of you are currently shopping via your mobile phones?
Information American Apparel